Blog and News
Evolving with ALBION: The Best Skincare Picks for Every Age
Your skin changes with time—and so should your skincare. What works in your 20s might not be enough in your 30s, and by your 40s, your skin may need deeper hydration, added nourishment, and more targeted support. Understanding how your skin evolves can help you build a ritual that supports it at every stage. In Japan, ALBION products like Skin Conditioner and Balancing Milk have been passed down through generations (last year marked 50 years since Skin Conditioner’s launch.) Like many J-Beauty essentials, ALBION skincare is designed for long-term results and lasting beauty. So how can you support your skin through the decades? Which ALBION products are best for your 20s, 30s, 40s, and beyond? Let’s take a look. Your 20s: Prevention and Balance Your 20s are about maintaining balance and protecting your skin’s future. Collagen production is at its peak, meaning skin naturally looks plump, firm, and radiant. However, environmental stressors like UV exposure, pollution, and lifestyle habits can accelerate premature aging. What your skin needs at this stage: Daily sunscreen (SPF 30+) to prevent sun damage and early fine lines. Lightweight hydration to maintain moisture without clogging pores. Antioxidants to support skin defense. A consistent cleansing routine to remove impurities and excess oil. ALBION skincare picks for someone in their 20s: Skin Conditioner Essential N A cult-favorite skin balancing essence infused with Kita no Hato (Job’s Tears) extract to hydrate, refine texture, and soothe visible irritation, making it a staple for clear, healthy-looking skin. Kita no Hato (Job’s tears) is a plant rich in antioxidants and nutrients and historically renowned in Asia for its cosmetic effect. It targets skin irritation, such as acne, helps control sebum (oiliness), clears and calms the skin, and promotes a healthy, dewy glow. Key ingredients also include Witch Hazel Extract, known for its soothing effects, and Dipotassium Glycyrrhizate, a licorice root–derived ingredient known for its calming properties—which soothe, condition, and improve the skin's overall appearance. Flora Drip S Flora Drip S is a rejuvenating fermented skincare essence powered by our exclusive MYURAT™ complex and Shirakami Yama Sauvignon Seed Extract. This proprietary ingredient, known for its powerful antioxidant properties, is six times more potent than grape-derived resveratrol. It works in synergy with MYURAT™ complex to deliver the amplified benefits—smoother and more hydrated complexion, minimized appearance of fine lines, refined skin tone and bright, naturally radiant complexion. Eclafutur T ALBION Eclafutur is a high-performance, hydrating face serum designed to protect skin against environmental stressors while providing intense nourishment. This unique formula is infused with botanical ingredients: the skin-energizing Yumesaika peony petal extract, antioxidative wild grapes, and richly hydrating Cupuaçu butter. Yumesaika is a beauty ingredient exclusive to ALBION—a new variety of peony cultivated at ALBION’s Shirakami Laboratory in Japan for its skincare benefits. Your 30s: First Signs of Aging and Repair In your 30s, collagen and elastin production start to slow, and your skin’s natural renewal process isn’t working as fast. You may notice fine lines, dullness, or uneven tone due to environmental factors, stress and lifestyle, or hormonal shifts. What your skin needs at this stage: Targeted hydration to maintain elasticity and a dewy glow. Exfoliation to help with cell turnover and keep skin smooth. Brightening ingredients to refine uneven tone. Early anti-aging care to support skin firmness and resilience. The INFINESSE collection is a perfect ALBION skincare pick for someone in their 30s. It is designed for those noticing the first signs of aging. Packed with peptides, the INFINESSE products support a sculpted, youthful complexion with a focus on multi-layered hydration, elasticity, and skin barrier support. The INFINESSE collection is enriched with proprietary OSK9 peptide and Acetyl Tetrapeptide-2, known for their anti-aging benefits, improving skin firmness, and enhancing elasticity. True to ALBION's ethos, the collection also includes a variety of natural antioxidant-rich botanicals, such as Leopard Lily (Belamcanda chinensis), Japanese Ashitaba (Angelica keiskei), Japanese mint (Perilla ocymoides), and Japanese white birch (Betula platyphylla japonica). New to J-Beauty? The INFINESSE Trial Set is the perfect way to experience ALBION’s signature skincare ritual. Your 40s: Firmness, Hydration, and Revitalization By your 40s, moisture retention declines, and skin’s firmness starts to weaken due to decreasing collagen, elastin, and slower cell renewal. You may notice deeper lines, sagging, and dryness, making hydration and repair a top priority. What your skin needs at this stage: Firming and lifting skincare to support elasticity. Peptides and botanical extracts to improve texture and hydration. Rich, nourishing formulations that strengthen the moisture barrier. A consistent routine to maintain skin health and vibrancy. A perfect ALBION skincare pick for this stage is EXCIA Double Key Advanced Serum launched this year. It’s a high-performance serum that provides deep hydration and nourishment while helping maintain smooth, luminous-looking skin. Formulated with botanical extracts and moisturizing oils in an innovative dual formula and featuring an advanced delivery system, it provides targeted support to help aging skin appear firmer, smoother, and deeply hydrated. 50s and Beyond: Intensive Moisture and Skin Support As skin matures, hormonal changes, slower cell turnover, and a weakened skin barrier lead to increased dryness, loss of volume, and reduced elasticity. Supporting skin’s health and hydration is key. What your skin needs at this stage: Deeply hydrating serums and creams to replenish moisture. Targeted treatments for firmness and skin tone balance. Skin barrier support to help defend against moisture loss and environmental stressors. Revitalizing care to address dullness, uneven tone, and boost natural radiance. The EXCIA EMBEAGE collection—an ultra-luxe age-defying skincare range from ALBION—is a perfect pick for those aged 50+. It is formulated with unique botanical extracts and high-performance ingredients which work synergistically to target signs of aging, intensely hydrate, support, and revitalize mature, dehydrated skin. Skincare Evolves—So Should Your Ritual Your skincare routine should adapt to your skin’s changing needs, not just your age. Whether you’re in your 20s or 50s, prioritizing hydration, protection, and high-performance ingredients will help your skin look and feel its best at every stage. Need Personalized Skincare Advice? We’re here to help. If you have questions about your skin or need help finding the right products, feel free to reach out through our contact form. Just let us know a little about your skin concerns, your skincare goals, and the type of products you’re looking for—we’ll tailor our recommendations to you. If you’re in California, we also welcome you to visit our ALBION Garden store, where our trained Beauty Advisors offer complimentary consultations—no purchase necessary. Prefer to explore on your own? Try our online skincare quiz, available anytime to help you build your perfect ritual.
Learn more
Spring Awakening: A Rejuvenating Springtime Event at ALBION Garden Abbot Kinney
Date> March 29th and 30th from 10am to 6 Place> ALBION Garden Abbot Kinney 1043 Abbot Kinney blvd, Venice CA Step into the season of renewal with a vibrant celebration of skin care, rejuvenation, and the beauty of spring! Join us at ALBION Garden for an exclusive opportunity to experience the transformative power of Flora Drip S, our newly reformulated skincare sensation, alongside personalized skincare consultations and live product demonstrations. <Event Highlights> Flora Drip S Skincare: Discover the latest skincare innovations with a deep dive into the updated Flora Drip S: a rejuvenating essence infused with our exclusive MYURAT™ complex. Sourced from the pristine Shirakami mountains in Japan, our unique blend combines five hand-selected herbs with rare white koji processed using our innovative targeted fermentation technology. This luxurious formula instantly delivers visible hydration and a dewy glow while reducing the appearance of fine lines and pores. Expert Skincare Consultations & Live Demonstrations: Meet our skincare professionals for tailored consultations and experience Flora Drip S firsthand as we guide you through the perfect skincare routine for a fresh, glowing complexion. Event Exclusive Gift with Purchase: As a token of our appreciation for your ongoing support, we're offering a special gift with any purchase over $100 during this event: a complimentary deluxe travel-size Flora Drip S, along with a 10-pack of our premium 100% Japanese cotton pads. Plus, if you choose to add a 160 mL Flora Drip S to your purchase, you'll also receive a deluxe travel-size INFINESSE Derma Pump Milk as an extra gift! Café Special: Indulge in a delightful springtime treat with our café promotion of our refreshing Amazake Squeeze. Amazake-a is a refreshing fermented rice beverage crafted with your choice of freshly squeezed juice. This naturally sweet Japanese favorite features expertly fermented koji rice, the same high-quality ingredient found in our Flora Drip formula. At ALBION Garden, we aim to support not only your skin health, but your gut health as well, promoting a radiant complexion from the inside out. Enjoy one full-size Amazake Squeeze paired with a delicious vegan Avocado Toast bite for just $14.25; a perfect refreshment to enjoy as you rejuvenate your skin and spirit. Don't miss out on this exclusive opportunity to refresh your skincare routine and immerse yourself in the joy of spring at ALBION Garden. Join us and embrace the season of renewal!
Learn more
How to Use ALBION Skincare: The 4-Step Ritual for Radiant Skin
ALBION continues to introduce made-in-Japan skincare innovations to the U.S., as part of its ALBION Garden concept—"where beauty blooms." Alongside its iconic skincare, ALBION has also launched premium, skincare-inspired makeup from Anna Sui and Paul & Joe, offering U.S. customers a full J-Beauty experience. With so many new products to explore, where should you start? Which products belong in your routine, and in what order? Should you stick to one series or mix and match? In today’s article, we break down the essentials to help you build the perfect ALBION skincare ritual. What Is the ALBION 4-Step Skincare Ritual? Unlike trending skincare routines which tend to be quite complex, J-Beauty rituals are known for their simplicity. Based on centuries-old beauty traditions, the focus is instead on effectiveness, balance, and minimalism. ALBION created the ALBION 4-Step Skincare Ritual more than 60 years ago, and it remains unchanged because it works. Every step of this easy four-step daily routine is designed to achieve a timeless beauty look—smooth, supple skin with a natural, radiant glow. The ritual is not just about improving your skin but also about well-being. We believe an intentional skincare ritual can provide a much-needed moment of mindfulness, serenity, and self-care in your busy day. Good skincare is self-care. The 4 Steps of ALBION’s Skincare Ritual Step 1. Remove and Cleanse. Start with a fresh, clean face by gently removing makeup, dead skin cells, and other impurities. Step 2. Balance and Prepare. Use ALBION balancing milk specially formulated to balance your skin's moisture and enhance the efficacy of other skincare products. Step 3. Stimulate and Hydrate. Hydrate your skin and refine its texture. This step saturates the outermost layer of your skin with moisture, helping to minimize pores for a smoother, softer, and more supple appearance. Step 4. Activate and Retain. Seal in the benefits with this final step that helps lock in moisture and active cosmetic ingredients for a vibrant, youthful-looking skin. How to Create Your J-Beauty Ritual with ALBION Wondering in what order to use ALBION skincare products? Let’s explore a few examples to help you build your perfect J-Beauty ritual. 1. Cleanse Gently Yet Effectively ALBION offers a range of cleansers—the INFINESSE collection for all skin types and EXCIA EMBEAGE for mature skin. INFINESSE Face Release Cleansing Cream or EXCIA EMBEAGE Cleansing Cream are rich, hydrating cleansers that integrate seamlessly into any skincare routine. For skin that feels squeaky clean yet soft and balanced, you can practice J-Beauty-style double cleansing by starting with INFINESSE Deep Suction Cleansing Milk and following with INFINESSE Noise Clear Gel Foam. Other than advanced peptides (INFINESSE) or more exotic ingredients like gold leaf (EXCIA EMBEAGE), cleanser formulas feature ALBION’s signature botanical ingredients such as Mei Gui Hua extract, luxurious royal jelly extract, vitamin-rich anti-aging Japanese Ashitaba (Angelica Keiskei) extract, and Tencha (green tea) extract. 2. Balance with Milk Why should ALBION's balancing milks be used immediately after cleansing? Unlike traditional Western toners, balancing milks were specifically created to replenish the skin and enhance absorption of the next skincare steps. Immediately after cleansing, skin is at its most delicate, having lost both impurities and natural moisturizers. ALBION's balancing milks feature a unique blend of carefully selected oils, moisturizing agents, and emulsification technology that quickly absorbs into skin and restores moisture balance to an optimal state. ALBION offers two balancing milks: INFINESSE Derma Pump Matrix Milk, ideal for all skin types, and EXCIA EMBEAGE Extra Milk – A more intensive option for mature skin. 3. Hydrate and Nourish This step is where essences are used in J-Beauty. ALBION’s Flora Drip and Skin Conditioner are two best-selling essences and iconic ALBION products designed to hydrate, refine skin texture, and enhance skin clarity. Flora Drip S is ALBION’s next-generation fermented skincare essence, designed to hydrate, nourish skin, and enhance its radiance and texture. Powered by the exclusive MYURAT™ complex, this advanced formula now features Shirakami Yama Sauvignon Seed Extract, a potent antioxidant six times stronger than grape-derived resveratrol. Its silky, lightweight texture absorbs effortlessly, helping skin appear smoother, more even-toned, and deeply nourished. Lightweight and fast-absorbing, ALBION Skin Conditioner Essential N is a J-Beauty icon, trusted for its ability to visibly refresh, balance, and soothe skin. Powered by Job’s Tears (Coix Seed) extract, it delivers hydration, skin-calming benefits, and a refined complexion in a single step. Loved for its versatility, Skin Conditioner can be used as a toner, mask, or post-sun treatment, making it an essential step in any J-Beauty ritual. After half a century, it continues to deliver timeless, effective skincare—proven by generations of devoted users. 4. Activate and Retain The final step is about locking in moisture and maximizing active ingredients. A great option for this step is the EXCIA Double Key Advanced Serum, a dual-formula serum designed to target multiple skin concerns at once. EXCIA Double Key Advanced Serum is a next-generation, dual-formula serum designed to enhance skin’s hydration, elasticity, and overall radiance. Featuring an innovative double-chamber delivery system, it dispenses a precise blend of moisturizing and revitalizing ingredients, ensuring optimal absorption and efficacy. Powered by botanical extracts, enzyme activators, and peptides, this luxurious serum supports skin’s firmness, smoothness, and moisture balance. With every use, skin appears more supple, radiant, and visibly rejuvenated, making it an essential step in any high-performance skincare routine. Should I Use ALBION Skincare Products from the Same Series? It is not necessary to use ALBION products from the same collection. You can mix and match products from different collections depending on your needs and preferences. However, products within the same series are designed to complement each other, ensuring a well-balanced experience in terms of ingredients, texture, and scent. If you are unsure where to start, choose a full regimen from one collection, such as INFINESSE or EXCIA EMBEAGE. Try Our Skincare Quiz Discover the perfect ALBION skincare routine for your skin type and concerns! Shop the ALBION 4-Step Skincare Ritual on our website or take our new ALBION Skincare Quiz to find your personalized product match. Whether you incorporate one product at a time or embrace the full ritual, experience the difference of J-Beauty’s refined approach to skincare. ALBION skincare is about achieving effortless radiance through time-honored beauty traditions and cutting-edge innovation. Join us in creating a ritual that transforms your skin and elevates your daily self-care experience.
Learn more
Celebrate IWD with ALBION: Share Your Beauty Story
March 8 marks International Women’s Day (IWD), a global celebration of women's achievements and a call to action for gender equality. Japan, where traditional gender roles remain deeply embedded in culture, ranked 118th out of 146 countries in the 2024 Global Gender Gap Index. Women remain underrepresented in leadership roles and are not on par with men economically. Modern Japanese women have better access to education, job opportunities, and overall enjoy more freedom compared to previous generations, but significant work is still necessary to achieve true gender equality. The History of IWD in Japan The history of IWD in Japan dates back to the 1920s. Japanese women began organizing and participating in events to address issues such as labor rights and the right to vote in elections. Today, IWD serves as a platform to reflect on progress made and to address ongoing challenges in achieving gender equality. While not a public holiday, IWD is marked in Japan with various events and initiatives. There are marches, like Tokyo Women’s March, and businesses, organizations, and advocacy groups hold events, panel discussions, and initiatives to highlight women’s achievements and promote women’s rights. Interestingly, the mimosa flower has become a symbol of IWD in Japan, which is why many of the day’s events use yellow as their main color. ALBION’s Commitment to Gender Equality At ALBION, we are dedicated to creating a workplace where women feel supported, valued, and empowered. As of 2024, women hold three out of nine (38%) executive positions in our company, a step toward fostering greater female leadership in the beauty industry. We work continuously to improve our Diversity & Inclusion policies that support career growth, work-life balance, and inclusivity. One of our most impactful initiatives is offering childcare support for working mothers. ALBION provides on-site childcare facilities to help employees manage their careers and families. We also understand that true empowerment comes from within. That’s why our brand philosophy goes beyond skincare—we aim to cultivate self-confidence, resilience, and a sense of well-being for everyone who interacts with ALBION, from employees to customers. Empowering Skincare: Celebrating Women with ALBION Skincare is more than just a routine—it’s a form of self-care and empowerment. Taking the time to care for your skin is an act of self-love. This IWD, we celebrate confidence, radiance, and resilience—qualities that define both our customers and our approach to skincare. We asked four ALBION U.S. employees to share their favorite J-Beauty essentials and why they love them. Here are their top skincare picks. Cleanse with INFINESSE Deep Suction Cleansing Milk Marri, ALBION Garden Store Manager, names INFINESSE Deep Suction Cleansing Milk as her favorite ALBION product. “It can be used in two ways. You can use it as a makeup remover to wipe off light makeup, or you can lather it on and rinse it off when wearing heavier makeup. Either way, your skin is left feeling clear, bouncy, and hydrated!” Infused with ALBION’s proprietary OSK9 peptide and Acetyl Tetrapeptide-2, INFINESSE Deep Suction Cleansing Milk gently yet effectively lifts away makeup, impurities, and dead skin cells. Formulated for all skin types, it provides hydration and toning benefits, helping skin feel refreshed and visibly revitalized. Balance with ALBION Balancing Milks Sayaka, ALBION Brand Manager, can’t choose just one favorite between INFINESSE Pump Matrix Milk and EMBEAGE Extra Milk. “INFINESSE Pump Matrix Milk is so versatile—I love how my skin feels perfectly moisturized, toned, and clear. But everything about EMBEAGE Extra Milk is next level. It instantly gives you a glow and a firmer look, like you’ve just had a salon facial.” Hydrate and tone with the pioneers of milk skincare. Designed to be used immediately after cleansing, ALBION’s balancing milks help remove lingering impurities, balance moisture levels, and support skin’s smooth, toned appearance. Hydrate and Glow with ALBION Flora Drip Essence Both Natalie, ALBION Garden Beauty Adviser, and Kazuko, ALBION Deputy Manager, choose Flora Drip as their top ALBION skincare product. “It makes your skin baby-smooth and flawless, so it wears beautifully under makeup,” says Natalie. “You can also use it to refresh your makeup throughout the day by gently patting it onto fine lines with a Q-tip.” Kazuko adds, “Flora Drip’s texture is divine, and I love how it instantly softens my skin.” We elevated Flora Drip’s formula with the launch of Flora Drip S, a next-generation fermented essence enhanced with Shirakami Yama Sauvignon Seed Extract, a powerful antioxidant six times more potent than grape-derived resveratrol. This exclusive ingredient works in synergy with the MYURAT™ complex, amplifying the benefits—a smoother, more hydrated complexion, refined skin tone, and a naturally radiant glow. Revitalize with EMBEAGE Adicid Serum EMBEAGE Adicid Serum made it into the top three favorites for both Marri and Kazuko. “Immediate result! It brightens and smooths your skin instantly,” says Marri. Kazuko adds, “I can visibly see how my skin looks more invigorated after several uses.” EXCIA EMBEAGE Adicid Serum is an advanced age-defying serum designed to support skin’s renewal and radiance. Formulated with three highly effective acids, it helps skin appear brighter and smoother—phytic acid refines the look of pores, ferulic acid supports antioxidant care, and succinic acid gently exfoliates. Enriched with signature botanical extracts, this luxurious serum helps skin look revitalized, refreshed, and visibly refined. IWD Giveaway with @albion_us 🌼 At ALBION, we celebrate every woman’s journey to discovering, defining, and embracing her own beauty. Each woman is unique, and every expression of beauty is worth celebrating. This International Women’s Day, we invite you to share your personal beauty story. To mark the launch of our new Flora Drip S essence, we’re giving away two full-size (160mL) bottles to two lucky winners! 🎉 The giveaway runs on Instagram until March 8, 2025, at 11:59 PM (PST). Please check how to take part in our giveaway post. Good luck! 🌸✨
Learn more
Get Sakura Petal-Soft Skin: Discover the New ALBION Flora Drip S
March and April mark the peak of cherry blossom season in Japan, when people celebrate the beauty of sakura through hanami, the tradition of appreciating blossoms in full bloom. Just as nature embraces spring and renewal, it is a great time to update your skincare routine with lightweight, hydrating products that support a glowing, revitalized complexion. Skin that feels like a sakura petal to the touch? Yes, please! This is why we’ve reimagined Flora Drip, our cult essence, by enhancing its already antioxidant-rich, fermented formula with an exclusive new botanical extract. Inspired by Flora, the Roman goddess of flowers and spring, the newly evolved Flora Drip S is the perfect way to embrace spring. Meet the New ALBION Flora Drip S One could say ALBION Flora Drip does not need improvement. Many happy customer reviews are a testament to that. However, research at our labs never stops. That’s why we created Flora Drip S, now enhanced with our exclusive Shirakami Yama Sauvignon Seed Extract. This proprietary ingredient, known for its powerful antioxidant properties, is six times more potent than grape-derived resveratrol. It works in synergy with the exclusive MYURAT™ complex to deliver the amplified benefits—smoother and more hydrated complexion, minimized appearance of fine lines, refined skin tone and bright, naturally radiant complexion. Introducing Shirakami Yama Sauvignon Seed Extract ALBION cultivated the exclusive Shirakami Yama Sauvignon Seed Extract, renowned for its potent antioxidant properties, at our lab in Shirakami, Japan. Extracted from the seeds of Yama (lit. "wild") Sauvignon grapes, these seeds are hand-harvested once a year in October and air-dried to maintain their antioxidant potency. Using an innovative, no-heat extraction method—inspired by regenerative medicine—we carefully preserve the valuable active compounds, producing a rare polyphenol with six times the antioxidant benefits of grape-derived resveratrol. ALBION is committed to sustainable ingredient sourcing. After extracting the seed’s beneficial properties, the remaining grape juice is repurposed into Shirakami Mountains Wine—a practice that not only reduces waste but also contributes to the local community. The Science of Fermented Skincare In J-Beauty, fermentation is used to enhance the efficacy and bioavailability of natural ingredients while keeping formulations gentle and highly effective. Inspired by centuries-old Japanese fermentation traditions—from miso to sake—fermented skincare helps support hydration, skin barrier strength, and overall radiance. During fermentation, botanical extracts undergo a transformation, breaking down into smaller, bioavailable molecules. This unlocks antioxidants, amino acids, and natural probiotics, all of which help support skin’s natural functions. ALBION’s Flora Drip S is a perfect example of how fermentation can boost skincare benefits. Our exclusive MYURAT™ complex is created by fermenting five hand-selected organic herbs with rare white koji, a special ingredient known for generating hundreds of skin-friendly enzymes. These enzymes help to promote skin vitality, hydration, and overall radiance. Speak of high-performance skincare produced by nature! How to Use Flora Drip S in Your Skincare Routine The same way you use your current Flora Drip essence! Apply Flora Drip S as the third step of your ALBION 4-Step Skincare Ritual. Begin with a cleansed skin, followed by our balancing milk. Saturate a facial cotton pad with the essence of Flora Drip S or take a generous amount in the palm of your hand, gently press the luxurious formula onto your skin. Take a moment to breathe in the botanical-infused scent to help you soothe your mind. Then lightly massage with your fingertips to enhance absorption. Follow with an ALBION moisturizer and your favorite SPF. The New Dispenser—For Effortless Application We heard you loud and clear. For those who prefer precision dispensing, the new Flora Drip S pump dispenser is now available. Designed for 160 mL bottles, it is sold separately for $5 and ensures a mess-free, perfectly measured application every time. Embrace the Sakura Season with Flora Drip S 🌸 Spring is the perfect time to refresh your skincare routine, and what better way to do so than with an upgraded version of an already beloved essence? With the introduction of the innovative Shirakami Yama Sauvignon Seed Extract, in addition to the exclusive MYURAT™ complex, Flora Drip S is the ultimate high-performance J-Beauty must-have. Japan’s nature, science, and tradition in one formula—delivering visible radiance with every drop. Available now at albiongarden.com. Follow @albion_us on socials for more exclusive skincare insights and beauty rituals!
Learn more
Celebrate Japan’s Cat Day with ALBION: Skincare, Self-Care & A Special Gift!
As a proud cat parent (cat aunts and uncles count, too), have you ever looked at a cat lounging luxuriously and thought, “I wish I could be pampered like that”? With big holidays behind us, we could all use a reason to pause, celebrate, and treat ourselves. Fortunately, Japan—master of all things kawaii—has just the occasion: Cat Day! And ALBION has the perfect way to mark the moment with indulgent beauty picks and an exclusive offer. How Japan Fell in Love with Cat Day Every year on February 22, Japan celebrates Neko no Hi (Cat Day), a holiday dedicated to all things cat. The date—2/22—was chosen because the number "2" (ni) sounds like "nyan", the Japanese sound for a cat’s meow. So, a triple meow. This annual event has become a beloved tradition, with cat lovers across Japan indulging in cat-themed sweets and merchandise to social media tributes featuring their beloved pets. The first recorded mention of a domestic cat in Japan appears in a diary written by Emperor Uda, where he expresses his deep affection for his pet cat, describing its elegance and charm in poetic detail. Over time, cats became cherished symbols of good fortune and protection, often depicted in traditional art, folklore, and lucky charms. Cat Day is widely celebrated in Japan, with pet owners spoiling their feline companions with treats and new toys, although it is up for debate who is having more fun. Stores release limited-edition cat-themed products, and social media is flooded with posts of cats in costumes. Famous Japanese Cats: From Lucky Charms to Pop Culture Icons Japan has gifted the world some of the most beloved feline icons, each with a unique charm. Maneki Neko – The famous beckoning cat statue seen in shops and homes, believed to attract prosperity and good luck, and thought to have originated in the Edo period. Hello Kitty – Created by Sanrio in 1974 (the same year ALBION launched its Skin Conditioner!), this global icon of cuteness and positivity remains timeless. Mofusand – The internet’s latest feline sensation—adorably chubby cats in whimsical costumes, created by illustrator Juno. From ancient times to modern day, Japan’s love affair with cats continues to inspire, delight, and bring joy—one “nyan” at a time. Cat Day-Inspired Skincare & Beauty Picks What does skincare have to do with cats? Cats are self-care pros—they groom meticulously, enjoy comfort unapologetically, and always find time to relax. Inspired by their effortless elegance, here are some ALBION beauty essentials that can help you achieve a cat-like level of self-care. ALBION Balancing Milk ALBION’s Balancing Milks—including EXCIA EMBEAGE Extra Milk and INFINESSE Pump Matrix Milk—are milky emulsions designed to balance the skin’s natural moisture levels after cleansing. A blend of powerful botanical ingredients fortifies and nourishes skin, while the overall formula plumps, helps minimize the appearance of pores, and promotes bouncy texture. PAUL & JOE’s Cat-Tip Lipstick No Cat Day would be complete without Paul & Joe’s iconic cat-tip lipsticks. Designed by Sophie Mechaly, whose personal love for cats (inspired by her own pets, Gipsy and Nounette) shaped the brand’s playful identity, these lipsticks are truly one of a kind! The adorable cat-shaped tip makes it as fun to apply as it is to wear! Paul & Joe Beauté is a brand created by French designer Sophie Mechaly that blends French joie de vivre with Japanese beauty innovation. Made in Japan by ALBION, the exclusive beauty products are perfect for anyone who loves high-quality yet playful beauty. PAUL & JOE’s Cat-Themed Makeup Collection If cuteness overload is your goal, Paul & Joe’s Makeup Collection Set is what you or your gift recipient need. It includes the iconic cat-tip lipstick, a trio of eyeshadows, mascara, and a luxurious hand cream—all in signature Paul & Joe’s packaging with the cute cat illustrations. Parisian chic meets J-Beauty excellence in irresistibly kawaii packaging. ALBION Skincare: A Cat-Inspired Approach to Self-Care Cats are great at self-care—they know how to groom, stretch, nap, and enjoy life’s little luxuries. At ALBION, we believe that skincare is self-care. Just like a cat’s meticulous grooming keeps their fur sleek and healthy, a thoughtful skincare routine can nourish and protect our skin, helping it stay soft, hydrated, and naturally radiant. Focus on Self-Care Cats instinctively know how to rest, rejuvenate, and take care of themselves—and so should we! ALBION believes that skincare is self-care, a moment to pause, nourish both skin and mind, and restore balance. Based on Japanese beauty traditions, ALBION’s approach goes beyond hydration and radiance—it’s about creating a calming, restorative experience that leaves you feeling refreshed and renewed. Whether you’re starting your morning with a moment of care or winding down in the evening, ALBION’s carefully curated Best Seller Kits or a limited edition, travel-friendly INFINESSE Trial Set make it easy to embrace a wellness-driven skincare ritual—one that’s good for your skin and your soul. Soothing by Nature Inspired by nature, ALBION’s formulas are enriched with botanical extracts to promote hydration, balance, and a radiant complexion. While we don’t use catnip in our formulas, we do embrace its spirit: a moment of pure relaxation and joy in your daily skincare ritual. For example, ALBION’s latest innovation, ALBION EXCIA Double Key Advanced Serum, a high-performance dual-formula serum, is crafted with 21 botanical extracts, delivering deep hydration and nourishment. And ALBION Flora Drip, an iconic rejuvenating essence, is infused with the exclusive MYURAT™ complex, a fermented blend of five medicinal herbs to support skin vitality and glow. Treat Yourself Like a Cat Take inspiration from a feline in your life and turn your skincare routine into a luxurious, stress-free ritual. Whether it’s applying a silky essence, massaging in a deeply hydrating serum, or simply taking a moment to pause, treat yourself with the same care and confidence that a cat does. Good skincare is self-care. Follow the ALBION 4-Step Skincare Ritual based on the principles of Japanese beauty to transform your skincare experience. Every step is designed to improve not just your skin but also wellbeing. We believe an intentional skincare ritual can provide a much-needed moment of mindfulness, serenity, and self-care in your busy day. Special Cat Day Offer 🐾 Be more cat! From February 19 to February 26, spend $50 or more and receive six skincare samples: 3x INFINESSE Face Release Cleansing Cream and 3x ALBION Skin Conditioner Essential N. Cleanse, condition, and relax—because you deserve it. Meow—or should we say, nyan! 😺
Learn more
The Ultimate Guide to ALBION EXCIA Double Key Advanced Serum
If you're looking for a high-performance serum that provides deep hydration and nourishment while helping maintain smooth, luminous-looking skin, explore ALBION EXCIA Double Key Advanced Serum. Designed in Japan for those who seek luxurious, science-backed skincare, this innovative formula combines two serums in one bottle for a transformative experience. Formulated with botanical extracts and moisturizing oils, and featuring an advanced delivery system that preserves ingredient potency until application, it provides targeted care to help aging skin appear firmer, smoother, and deeply hydrated. This serum is ideal for anyone looking to add a luxurious, high-performance serum to their skincare routine while addressing visible signs of aging, dryness, or dullness. Dual-Formula System: Two Serums, One Transformative Result EXCIA Double Key Advanced Serum features an innovative dual-chamber bottle that dispenses a water-based formula and an oil-based formula in a 3:1 “golden” ratio, delivering an optimal combination for skin hydration and nourishment. When applied, the two serums blend, absorbing into the skin for a lightweight finish. The water base: Provides deep hydration with botanical extracts like roselle flower, safflower, and green tea, supporting the skin barrier. The oil base: Rich in macadamia nut oil, argan oil, and vitamins C and E, it helps lock in moisture, leaving skin feeling soft and nourished. In a consumer study, participants reported that their skin felt firmer and more toned, while pores appeared smoother and more refined. Advanced Delivery System: The Perfect Mix One of the standout features of EXCIA Double Key Advanced Serum is its dual-nozzle delivery system, which ensures the two formulas remain separate until application. This preserves the potency and efficacy of key ingredients. The Advanced Delivery System allows for precision dispensing—each pump delivers the ideal amount of both serums (3:1 “golden” ratio), ensuring a freshly blended application every time. The lightweight texture glides onto the skin, leaving a soft, dewy finish without heaviness. Key Ingredients: Packed with Bioactives Crafted with 21 meticulously selected botanical extracts and nutrient-rich oils, this serum is packed with antioxidants and enzyme activators to help promote healthy-looking, radiant skin. The dual formula features a hydrating water base alongside a richly moisturizing oil base. The water base is packed with antioxidants, hydrators, and bioactives supporting radiance and even tone: Roselle flower extract, Safflower extract, Green tea extract, Rice bran extract, Wakame seaweed extract, and others. The oil base combines highly moisturizing, nourishing oils to help soften skin and enhance its natural glow: Macadamia nut and Argan oils, vitamins C and E, Rosemary extract, Orange peel oil, and others. The enzyme-activating complex—Thunberg's geranium extract, Madonna lily root extract, Grape seed oil, and Royal jelly extract—works in harmony with botanical extracts to help defend against environmental stressors and maintain a vibrant, resilient look. How to Use EXCIA Double Key Advanced Serum Apply EXCIA Double Key Advanced serum as the fourth step of your ALBION 4-Step Skincare Ritual. Dispense one or two pumps onto your clean hands, and gently press onto your skin with your fingertips, starting from the center and working outwards. Follow with your moisturizer and SPF. What Is EXCIA by ALBION? ALBION launched the EXCIA collection in Japan in 1990 as a luxury skincare line designed for consumers seeking advanced anti-aging solutions and luxurious, high-performance skincare. The line is renowned for its innovative formulations and cutting-edge technology. Focused on firmness, fine lines, and dullness, EXCIA combines the latest skincare innovations and exclusive ingredients to deliver visible results with an indulgent skincare experience. What Is High-Performance Skincare? The term “high-performance skincare” is widely used in the beauty industry, but is often a marketing term. Established luxury brands take it seriously and incorporate real innovations—such as advanced delivery systems, clinically tested ingredients, and scientifically proven actives—to create formulas that deliver visible results. At ALBION, high-performance skincare means decades of research, products formulated to maximize efficacy through unique botanical ingredients and latest delivery methods. For example, EXCIA Double Key Advanced Serum features a bioactive-packed, dual formula, while the precision dispensing system ensures ingredient integrity. For us, high-performance skincare means effective, innovative, research-based solutions that don’t just feel luxurious but work in harmony with your skin to support a healthier, more radiant complexion. Luxury Skincare Redefined ALBION EXCIA Double Key Advanced Serum is available for $150 (40mL) at albiongarden.com. Unlock luminous, revitalized skin with our innovative dual-formula serum. Experience the effects of the fusion of bioactives and latest skincare technology. Follow @albion_us on socials for more exclusive skincare insights and beauty rituals.
Learn more
Pilates, Skincare & Wellness: A Conversation with Paula Landron
Paula Landron is a wellness event producer, fitness instructor, and breathwork facilitator. She holds a bachelor's degree in Psychology from the University of Miami. ALBION recently partnered with Paula for one of her Pilates & Skincare events, where each participant received a bottle of Flora Drip essence. Hi Paula, we loved being part of your recent Pilates event! Can you tell us more about yourself and your journey in the wellness industry? Thank you! I’ve been in the fitness industry for over 10 years. My journey started with teaching Zumba, and over time, I developed my own method, The Deep Method, which combines HIIT and meditation. I’m originally from Puerto Rico and created the island’s first fitness festival, Bootylicious. I also launched my own fitness product, Deep Bands. Over the years, my career evolved from fitness instructor to wellness event producer. Through my company, Mindset Events, I focus on creating transformative wellness experiences for corporations and world-class instructors. What drew you to Pilates, and what makes it special for you? I discovered Pilates after experiencing severe burnout after getting poisoned with Ciguatera (a rare type of food poisoning caused by contaminated fish). For three months, I couldn’t move due to severe joint pain, let alone engage in high-intensity workouts. Pilates became my refuge during this time, and I fell in love with how it helped me reconnect with my body and regain balance. You often talk about Pilates and skincare on social media. How do you see the connection between the two? Pilates aligns the body—improving posture, increasing mobility, and making you feel amazing overall. Skincare does the same for me on a different level—it aligns and refreshes my mind and body, helping me feel ready to take on the day. Could you share your personal skincare routine with our readers? My routine is simple but incredibly effective. I start my day by cleansing with One Skin cleanser. Next, I apply ALBION Flora Drip essence and do a gua sha massage. I’m obsessed with this essence that I use like a serum—it’s lightweight, gentle, and never causes breakouts. Then, I apply Dr. Jart’s eye cream. After my shower, I finish with One Skin’s moisturizer and eye cream. Do you have any skincare tips for our readers? Nourish your skin from within! Eat well, limit alcohol and caffeine, as they can impact your skin. Also, don’t fear the sun—it’s my personal opinion, but a little sunshine can do wonders for your overall wellness (just make sure you wear SPF!). Congratulations on becoming a mom to twins! You must be busy! What are your top three wellness priorities—habits you always maintain or avoid? Thank you! My top wellness habits are simple but essential: Gua sha massage—I do it every day. Daily walks—they help me reset and recharge. Five minutes of meditation—even while feeding my babies. Also, a hot shower is a must. I make it a point to carve out a moment for myself every day. What sets ALBION skincare apart, and why would you recommend it? It’s all about the formulation. Flora Drip essence has been a game-changer for me—it’s lightweight, clean, and gentle. Unlike other essences or serums, it never causes breakouts. The glow it gives my skin is unmatched. I genuinely recommend it to anyone looking to elevate their skincare routine. Is there anything else you’d like to share about wellness, skincare, or your life approach in general? Keep it simple. If there's one thing motherhood has taught me, it’s that simple, sustainable habits and routines are the ones that last.
Learn more
3 Must-Have J-Beauty Gifts from ALBION for Valentine’s Day
The world of J-Beauty never stands still, constantly evolving with cutting-edge innovations. This Valentine’s Day, whether you’re searching for the perfect gift for someone special or indulging in a self-care treat, we’ve curated three exciting new offerings from ALBION. This guide features the latest skincare breakthrough from ALBION and two global makeup icons, now part of our collection: PAUL & JOE Beauté and Anna Sui Makeup. Plus, to spread the love, we have a special exclusive offer for you, our customers. The Art of Gifting: Valentine’s Day Traditions in Japan Valentine’s Day is widely celebrated in Japan but with unique traditions that set it apart from how it’s celebrated in the U.S. The holiday, introduced in the mid-20th century by chocolate makers, gained popularity with a distinctive twist—women take the lead in gifting chocolates to men. This tradition began due to a mistranslation in early advertising campaigns but has since become a part of Japanese culture. The most common gifts exchanged on Valentine’s Day are chocolates: honmei-choco (romantic chocolates for a loved one), tomo-choco (friendship chocolates exchanged between friends), and giri-choco (courtesy chocolates for colleagues and acquaintances). In recent years, jibun-choco (self-love chocolates) have become popular, as people want to treat themselves. Chocolate is just one option. Luxury beauty and self-care products, beautifully packaged and carefully selected, are also highly appreciated. At ALBION, we are delighted to offer you several new and exciting beauty products that will make an excellent gift for your loved one or a perfect treat for yourself. The Ultimate in Self-Care: EXCIA Double Key Advanced Serum The ultimate in self-care, EXCIA Double Key Advanced Serum is designed for those seeking high-performance skincare that helps visibly improve the look of aging skin. Infused with 21 meticulously selected beauty ingredients, including antioxidants and enzyme-activators, this luxurious serum deeply hydrates while enhancing skin’s appearance for a smoother, firmer, more radiant look. The innovation behind “Double Key” lies in its dual-formula system, blending a refreshing, hydrating water base with a richly moisturizing oil base in a proprietary 3:1 “golden” ratio. The water base delivers instant hydration, while the oil base seals in moisture for long-lasting nourishment. To ensure optimal absorption, the Advanced Delivery System preserves ingredient integrity, releasing them at the right moment for maximum effectiveness. Indulge in this premium serum as part of your self-care ritual and experience ALBION’s scientific approach to skin wellness. Très Chic + Kawaii: PAUL & JOE Makeup Collection Set For a fun yet sophisticated gift, look no further than PAUL & JOE Beauté—a brand created by French designer Sophie Mechaly that blends French joie de vivre with Japanese beauty innovation. Inspired by its French roots, designed and made in Japan by ALBION, the exclusive Makeup Collection set is perfect for anyone who loves high-quality yet playful beauty. Inside, you’ll find a trio of eyeshadows, mascara, the iconic cat-tip lipstick, and a luxurious hand cream, all in signature PAUL & JOE packaging. Although French in origin, PAUL & JOE Beauté has become a beloved J-Beauty brand across Asia, celebrated for its feminine, cheerful, and timeless chic aesthetic. Every product is formulated with skin-loving ingredients such as organic orange flower water, jojoba oil, and white lily extract, while Secret d’or (champagne gold pearl blend) adds a natural 360-degree radiance. A key ingredient in all PAUL & JOE’s formulations is centuries-old Italian olive oil, sourced from the Cazetta family in Puglia, renowned for its skin-nourishing properties. Whether gifted to a loved one or yourself, this gift set brings Parisian chic meets J-Beauty excellence. Always Rock-n-Roll: A Black Rose Lip Gloss by Anna Sui For a chic gift with an edge, choose Anna Sui’s signature Ring Rouge—a lip gloss and statement accessory in one. Originally launched in 2001, ALBION has now reimagined this beauty icon with Anna Sui’s distinctive black rose motif. The highly reflective glitter-infused formula delivers a sheer, glossy tint for a plumped, radiant look. Shades range from True Red and Charm Pink to Mystic Purple and Humming Orange, allowing you to match the mood or occasion. Formulated with a blend of hydrating plant oils—including camellia, macadamia, sweet almond, and rosehip oils—and mineral SPF, this gloss keeps lips soft, nourished, and protected. Edgy and urban, hip and feminine, Anna Sui’s collection is exploratory makeup with style. As Anna Sui puts it, “I have always loved big antique garden-variety roses. Tea Roses have the most intoxicating smell… And black is always cool, always rock-and-roll.” Exclusive Valentine’s Day Offer At ALBION, we’re celebrating you, our beautiful customers, this Valentine’s Day! Our gift to you—from February 7 to February 14, 2025, spend $100 or more and receive 4 mini samples of Flora Drip ($84 value)—a perfect treat for your Valentine or yourself! This Valentine’s Day, swap flowers for a skincare bouquet—Flora Drip’s botanical-infused formula offers a luxurious, skin-nourishing indulgence that will last beyond the holiday. Happy Valentine’s Day from ALBION ♥️ Valentine’s Day is about more than just gifts—it’s a reminder to prioritize self-love and well-being. True beauty begins with how we care for ourselves, whether it’s a luxurious skincare ritual, a mindful pause, or embracing small moments of joy In Japan, beauty is deeply connected to self-care and thoughtful rituals, favoring balance, quality, and long-lasting results over trends. At ALBION, we design skincare that does more than enhance the skin’s appearance—it turns daily self-care routines into moments of quiet luxury. This Valentine’s Day, take a moment to slow down, reconnect, and nourish both skin and spirit. However you celebrate, we hope your day is filled with kindness, self-care, and a touch of indulgence—whether shared with someone special or enjoyed by yourself.
Learn more