Who is the 'PAUL & JOE' muse?
To brand creator Sophie Mechaly, they are someone who is totally self aware and fueled by inner confidence. Someone who is brimming with so much determination to enjoy life that they may seem a little hedonistic. They are savvy, stylish, and not afraid to address their needs and desires. With this muse in mind, we've created a purposefully uncomplicated line of cosmetics for those that know what they like, and who want to glow effortlessly as the dance their way through life.
Joie de vivre
Cosmetics that perfectly convey the Parisian philosophy of joie de vivre. A sheer pleasure to use, to carry around, or just to town, Paul & Joe projects a lifestyle that overflows with a sense of happiness
and well-being.
The Design:
"Retro-modern" - Paul & Joe packaging is a delight for those who are passionate about tactile, beautiful things. The packaging conjures up a sense of luxury and refinement, while remaining playful; ensuring even your vanity will convey an air of sophisticated fun.
Limited Edition
Every season, Paul & Joe debuts limited edition items as a part of "Collection Sparkle" that are decorated with patterns taken directly fro that season's fashion line. The fun and whimsical coordination achieved by linking the cosmetics with the clothing collection asserts the brand's
irrepressible creativity.