Are you a diehard Dai x Shun fan? Or do you stan everyone’s favorite Kazuto? Gensei, Alan, Taeheon—it’s hard to pick a favorite! This summer, Netflix Japan’s LGBTQ+ reality show “The Boyfriend” became an unexpected worldwide hit. In today’s article, we take inspiration from the show and dive into the world of J-Beauty for men. Whether you’re a man exploring skincare or someone looking to treat the man in your life, learn about men’s skincare needs, discover ALBION products tailored to them, and find out how to create an effective J-Beauty routine.
Why “The Boyfriend” Became a Global Hit
The reality series, described as “groundbreaking,” follows nine young men as they search for love, friendship, and connection while spending a summer together in a beach house. Between running a coffee truck, cooking meals, and navigating their emotions, the cast also embraces self-care routines—skincare included. Remember the scene where boys wear face masks before bedtime? So cute.
The show’s sincere and warm portrayal of romance, self-discovery, and friendship struck a chord with viewers globally. What also caught the attention of the fans was the emphasis on self-care, with the Japanese men modeling how skincare can be an integral part of well-being. There are Reddit threads dedicated to “The Boyfriend” cast’s skincare. Prioritizing skincare as self-care is a modern take on masculinity, a shift that resonates with the growing recognition of skincare as an integral part of wellness for everyone.
J-Beauty and the Art of Men’s Skincare
In Japan, skincare is deeply tied to the idea of mindfulness. Every step, from cleansing to moisturizing, is approached with care, intention, and gratitude for one’s body. For Japanese men, skincare is not just about appearance—it’s an act of self-care. Skincare is part of their daily routines, debunking outdated gender stereotypes.
J-Beauty’s philosophy of balance, harmony, and focus on long-term results is ideal for anyone looking for an effective skincare routine rather than a quick fix. J-Beauty emphasizes rituals that nourish the skin while promoting well-being. The popularity of shows like “The Boyfriend” highlights how cultural acceptance of skincare transcends gender, making it a universal practice of self-care.
What Are Men’s Skin Needs?
Higher levels of collagen and oil production in men’s skin often mean thicker, oilier skin, but this can also lead to enlarged pores and proneness to acne. Shaving can cause irritation, dryness, and an increased need for hydration and soothing care.
Oil control, hydration, protecting skin barrier, and soothing skin are the focus when it comes to men’s skincare. J-Beauty offers a minimalist but effective skincare routine and powerful products to meet these needs.
Men’s skin types include: normal, oily, dry, combination, and sensitive. Make sure you understand your skin type and always choose products suited to your skin needs.
How to Build a J-Beauty Skincare Routine for Men
Ready to create a simple yet effective skincare ritual? Here’s how to do it using ALBION products:
1. Cleanse with INFINESSE Noise Clear Gel Foam
Start with a gentle yet effective cleanser to remove impurities and control oil. Experience thoroughly clean skin without tightness or dryness. INFINESSE Noise Cleanser deeply cleanses while maintaining the skin’s moisture balance, preparing it for the steps that follow. The peptide-rich formula is infused with the potent botanical blend.
2. Condition with Skin Conditioner Essential N
This iconic ALBION skin conditioner clears, calms, and refreshes the skin. Infused with cosmetic superfood Kita no Hato (Job’s tears), organically grown in Hokkaido, the luxurious formula controls oil, reduces redness and irritation, making it ideal for soothing post-shave skin while delivering essential hydration.
3. Hydrate with Skin Conditioner Essential N Mask
Do like “The Boyfriend” cast and have a moment of self-care while taking hydration to the next level with Skin Conditioner Essential N Mask. Rich in antioxidants and nutrients, infused with extracts and oils of organic Kita no Hato (Job’s tears), a plant historically renowned in Asia for its cosmetic effects, the skin-conditioning formula hydrates, nourishes, and revitalizes the skin, leaving it cool, calm, and visibly refreshed—perfect for weekly use.
4. Moisturize with INFINESSE Derma Impact Cream
Seal in hydration with INFINESSE Derma Impact Cream. Rich in peptides, potent botanical and high-tech ingredients, this luxurious moisturizer addresses signs of aging while providing deep nourishment, helping you achieve smooth, firm skin.
Elevate Your Skincare with J-Beauty and ALBION
ALBION’s philosophy celebrates skincare as self-care, offering innovative solutions tailored for all. With its emphasis on long-term skin health, skincare by ALBION aligns perfectly with the principles seen in “The Boyfriend.” Let “The Boyfriend Effect” inspire you to experiment with or evolve your approach to self-care and skincare. Explore ALBION’s collection and discover how following a J-Beauty ritual can elevate your skincare routine.
Perfect for Gifting
Whether for yourself or a man in your life, ALBION’s luxurious J-Beauty products make for thoughtful, luxurious gifts. Skincare is a lasting investment in confidence and well-being, perfect for any man ready to embrace self-care.
